It is a joke. And a good one. Probably Penguin are laughing too. Certainly everyone else should. It’s so odd to see supposedly well-meaning people get hot and bothered on behalf of a publishing imprint. It’s not even a record label. (That would be weird enough.)
Penguin Classics has, by definition, never done anything to support its authors. (At least not until now.) Its value is pure inheritance. Sure it has chosen its mad old aunts well. But they are only aunts. And they are only old.
I’m sure the glitzy shareholders of Penguin Random House are glad of everyone’s vocal support. But it’s an oddly self-important person that thinks that they need it, and a weird line of reasoning that makes that person think that Penguin deserve it.
(Here are some — very painful — goes at it:)